In my seven years of writing for World Vision’s 30 Hour Famine, the 2013 campaign theme was by far my favorite, from the beautiful simplistic design (simple design is always the hardest) to the copy itself. Read on to see why.
Jesus performed many miracles.
He walked on water.
He calmed the storm.
He fed the 5,000.
He conquered death.
The 30 Hour Famine gives us the chance
to walk in Jesus’ footsteps, and through Him, to feed our own 5,000.
To conquer death in another way—
by feeding hungry kids.
Because an estimated 7,000 kids
don’t have to die every day from hunger-related causes.
The boy in John 6 didn’t have much, just five loaves and two fish …
a modern-day sack lunch.
But little is much in Jesus’ hands.
In the same way, we can do more than we ever imagined. Because in the end, the 30 Hour Famine
is about loving God and fighting hunger.
Do the Famine. Feed your 5,000.
About the 2013 theme:
The message, inspired by Jesus’ feeding of the 5,000 (as told in Matthew 14:15-21,
Mark 6:35-44, Luke 9:10-17, and John 6:5-13) is simple, but contains great spiritual depth.
“Feed your 5,000” takes the 30 Hour Famine in a dramatically new direction in relation to previous years because it comes pre-loaded with meaning. Leaders have much more to unpack as they explain to their students why they should care about the hungry.
The theme itself also serves as a specific call to action for youth groups, inviting them to “feed their 5,000”—symbolically recreating Jesus’ miracle over and over as groups across the country accept the challenge.